The Scoop: Purina fires back after social media group blames its pet food for sick pets

Pet food maker Purina is struggling online after allegations that its Purina Pro Plan products are causing pets to get sick and even die after developing symptoms. These include “lethargy, vomiting, diarrhea, muscle weakness, seizures, rapid weight loss and rectal bleeding,” NBC News reported..

Rumors began to circulate in the Facebook group Saving Pets One Pet @ A Time. A group administrator says he has received reports of 969 cats and dogs getting sick from the Purina Pro Plan, with 234 reported deaths. As is often the case in the realm of social media, rumors spread out of their initial home on Facebook and onto TikTok, where the algorithm set them ablaze.

But Purina says she could find no evidence of a problem.

In a statement posted on its website This week, the Purina team wrote:

In light of the rumor, our quality assurance team reviewed incoming customer contact, manufacturing, and quality assurance data (including component testing, in-process analytical data, and quality assurance post-production testing) for the past year. reviewed, and we have not found any data or trends that indicate a problem. We are aware of this situation, and can assure you that if a real issue does arise, we will act quickly and ensure that our users have the information they need. Is.

Purina also says that the Facebook group administrator has refused to share data, including food samples and doctor’s records, that would help them conduct a proper investigation.

“Without more information, we cannot investigate, although we are prepared to do so,” a Purina spokesperson said.

Why this is important: What a nightmare, especially for those who have lost beloved pets. Whatever the cause of death, it cannot be found without the help of someone. If Purina is to blame, the company cannot find the source of the problem without more information and cooperation from pet owners. If Purina is not to blame, the attachment to them is keeping everyone from finding the real culprit while the pets are sickening and dying.

Purina’s statement was clear, not mincing words while expressing sympathy for pet owners and their fear: It wasn’t them. The brand clearly explained how its teams investigated the incident, including looking for patterns in the data, and made it clear that they were ready to take action if they found a problem.

Looks like the problem won’t end soon for Purina. Moving forward requires continued transparency and consistent messaging about its actions, as well as understanding whether a genuine problem arises and how the allegations are linked to the brand. Social listening must continue.

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