The global pet industry is shaping up to be a highly competitive market. In European countries such as the UK, Germany and France, pet ownership has increased by more than 50% since 2020.
On this episode of The Exchange, we focus on the multi-billion dollar pet industry. People are going the extra mile to care for their beloved pets, and with it, the industry is booming across North America and Europe. We speak to Sonia Morgan, CEO of Pet Travel EU, which focuses on transporting our furry friends. We also visit the dog daycare center that watches over our pets while we work, and we get an update from Jeff Hamilton, CEO of Nestlé Purina, who cites that pets How extensive is the animal industry?
The sector is growing rapidly, and analysts say the industry will be worth half a billion dollars by 2030.
The changing pet market
One area of the pet industry that is experiencing significant growth is pet food. Jeff Hamilton, CEO of Nestlé Purina Pet Care Europe, explained that as humans become more conscious about the food we eat, we are doing the same for our pets.
Okazo is a pet care facility located in the heart of Brussels, the capital of Belgium. The company is passionate about animal welfare and is committed to keeping our furry friends entertained and well cared for while their owners are at work. The business started in 2010 when owner Kareena Koche saw a gap in the market. Since then, the company has become a trusted source for dog owners across the city.