The Hearts for Homeless Pets campaign helps provide care for shelter animals.

WILLIAMSBURG — Now through Valentine’s Day, the Heritage Humane Society’s (HHS) annual Hearts for Homeless Pets fundraiser will help spread love and awareness.

For a $10 donation to HHS, a paper heart can be customized with up to three names of a pet lover, a pet, or an adoptable pet currently looking for a home. Hearts will then be on display. Adoption center lobbyLocated on 430 Waller Mill Road In Williamsburg, through the end of February.

All donations are tax-deductible and 100% of proceeds directly support animals at HHS. A $5,000 gift from an anonymous supporter increases the impact of a matching donation.

The idea for the love-based event originated with and is spearheaded by HHS volunteer Amanda Abraham HHS Asstwho writes a name by hand on each heart.

“We are excited to be heading into our third year of the Hearts for Homeless Pets campaign! We regularly have hundreds of animals looking for someone to share their love with in their forever homes, ” Abraham said. “By donating a heart, you are helping to provide much-needed care to the animals at our shelter. A huge thank you to everyone who has helped make this a success over the past two years! We look forward to an even bigger success this year!

Local businesses can also support the fundraiser by becoming a “Hearts Sponsor.”

Benefits include a package of hearts for the sponsor to customize and display their business, an hour-long adoptable dog tour of their business, their logo on the HHS website, a sponsor spotlight and Includes HHS social media tagging, and “Hearts sponsor” signs. So that they can display on their business.

Two locally owned businesses have already signed on to become Hearts sponsors – Nautical Dog and Swarthy’s Cat. Williamsburg Jewelers.

“Helping homeless pets is an important part of our mission at Nautical Dog, which is what inspired us to open Schwarty’s Cat Cove last July,” said Amanda Wilbourne, Owner. To Nautical Dog and Shorty’s Cat said. “We love being a part of a pet’s journey home and are thrilled to partner with The Heritage Humane Society in Hearts for Homeless Pets this year.”

With the goal of covering the lobby in love, red and pink hearts can be purchased either. onlineby the Mailor in person Adoption Center Daily from 8:30 AM to 4:30 PM. Those who come in person have the option to do whatever their heart desires.

“I love this time of year when the lobby of our adoption center begins to fill with hearts and messages of love for the pets in our care and community. So, it’s great to know — and see — how many people love and support them,” said HHS Executive Director Kimberly Laska.

Contact for more information. Heritage Humane Society.

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