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Belgian precision fermentation startup is entering the paleo pet food market, claiming the world’s first patent application for the use of animal-free, yeast-based myoglobin in these products.
After exhibiting “promising results” for using yeast-derived myoglobin in plant-based meat and seafood for humans, Paleo is moving into the pet food sector with its precision-fermented ingredients.
The company has filed a patent for the use of animal-free myoglobin in pet food, a move “set to fill a significant market gap in the segment of palatants” (or flavor enhancers), which our Helps increase pleasure and acceptability in furry friends. . “We believe that Paleo ingredients have the potential to bridge this taste gap and help create palatability faster,” said Hermes Sanctorum, CEO of Paleo.
The role of myoglobin in plant-based meat
Myoglobin is a heme protein found in mammalian muscle cells, which facilitates oxygen storage and diffusion in humans and dogs and is an essential source of taurine for cats. It is also the protein that is thought to be responsible for the color and iron content of meat and fish.
“We believe that this ham protein is responsible for some of the important characteristics of the meat, such as ham’s distinctive flavor, aroma, iron content, or red (raw) and brown (when cooked) color,” Goel Johnson said. , Paleo’s head of communications, tells The Green Queen. “Incorporating our health fermentation products into meat alternatives means adding the taste, aroma, appearance and nutrition of real animal meat.”
Founded in 2020, the startup’s proprietary precision fermentation process produces myoglobin that is biosimilar to that found in beef, chicken, pork, lamb, tuna and even mammoths. This technology can yield highly suitable ham that is GMO-free as well as more environmentally friendly. According to an independent Living arrangements by the Planet A, proteins made from Paleo’s myoglobin (which would be between 0.1 and 1% of the total product) emit 78% less GHG than beef (from a cow herd) and use 99 times less land, Based on median data of multiple. Scenarios
The company says its move into pet food will provide a solution with the ability to mimic the natural flavor profile of animal protein sources that pets are familiar with, their plant-promoting diet. will facilitate the transition to After conducting human trials that found minimal inclusions of yeast-based myoglobin could increase the palatability of plant-based foods, Paleo now wants to explore pet food applications.
“We are now reaching out to pet food manufacturers who are interested in working together to develop potential inclusions and pet food applications of our myoglobins,” Sanctorum notes.
User acceptance and launch plans
As a precision fermentation company, Paleo has to go through the regulatory ladder to sell its products. Santorum has previously indicated that Europe is unlikely to be the company’s first market, as “regulatory procedures take too long” there. This is also the reason for the American alt-meat giant. Impossible food Has struggled to expand into Europe – he had a patent for it. Ham Protein (also derived from healthy fermentation) was banned by the European Union last year. Even when it launched in the UK, which has retained the bloc’s food regulations post-Brexit, it did so without its USP ingredient.
Paleo remains flexible about which country it will launch first, emphasizing “wherever regulatory approval will be faster,” as Johnson explains. “We plan to pursue regulatory approval for all major markets in the coming months and years – think EU, North America and Southeast Asia.”
But while alternative pet foods have been growing of late. Nochez, Omni And Pack All have been launching new products in recent months, among others – will consumers embrace precision-fermented foods for their pets, an untapped area? (Colorado-based Bond Pet Foods is the only other company working on health-fermented pet food.)
“When you analyze the trends with pet food buyers today, you see interesting things like sustainability that are becoming an increasingly important factor,” explains Johnson. “In general, pet owners these days are paying more and more attention to what their pets eat. These kinds of trends are leading to many (major) brands launching plant-based/vegan product lines.
“This segment of the market currently lacks access to a wide variety of pollinators to increase acceptance of our products among pets. We believe our product can make a real difference there. We anticipate the potential to grow are, because at the end of the day, a pet owner wants to buy a sustainable or plant-based product for their pet, but that’s not a guarantee that (that) the pet will like it. This. (eg) Many humans, pets like the flavors they are used to. Our product brings out the true taste of meat, and we believe taste is a major determinant of consumer acceptance, both for humans (and) pets. of the.”
In October, Paleo – which raised €12M. Series A Funding Earlier this year (after a €2M seed round in 2021) – announced It had opened a new office in Singapore to accelerate its growth. “If we want to expand anywhere as a growing food tech startup, it has to come here first. Our promising, cutting-edge technology can’t be missed here,” Sanctorum said at the time.
Its move into pet food will add a new dimension to a category that has garnered more eyeballs this year, thanks to major studies on the health and environmental impact of vegan pet food. one Survey It turns out that cats fed a plant-based diet can be healthier than meat, as follows research published last year suggested that a vegan diet is the healthiest and least risky choice for dogs.
Plus, this Estimated If all the cats and dogs in the world were to become vegetarians – which would require as much carbon as driving 13 million cars for a year – it would help feed about 520 million people, giving the Earth enough food to eat. Expansion will help as many countries as possible will be secured. Billions of animals from slaughter.