In the wake of the 2020 pandemic, a significant shift occurred. Families welcomed pets into their homes, taking advantage of the new free time to foster stronger relationships. The enduring trend of remote work continues to shape pet parenting in 2023, strengthening the bond between pets and their owners. This year saw an increase in companies adopting pet-friendly policies, making virtual pet play dates a regular feature. This cultural shift has emphasized that pets are not just companions but also a source of comfort and stress relief.
As the remote work era slowly gives way to a new normal in 2023, many pet parents have resorted to using smart technologies. Dog cameras emerged as invaluable tools, offering a window into our pets’ world during our inevitable absences. Some of these cameras even allow you to talk to your pet through your smartphone.
The increasing availability of tracking devices brings a sense of security to those worried about their pets going missing. I applied the apple tag to my dog’s use and noticed that many of my clients do the same for their pets.
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This tech-savvy trend is not just a matter of convenience. It represents a collective effort to stay connected to our pets amid the challenges of urban life. With the introduction of pet health monitoring wearables, this space will further evolve, empowering pet owners with insights to quickly detect and address potential health issues. will make
In 2023, the rise of telehealth services emerged as a game changer, offering a lifeline, especially in regions with limited access to conventional veterinary care. Video consultations and virtual checkups changed the way pet parents sought professional advice, received diagnoses, and even received prescription medications—all from the comfort of their homes. Specialists have emerged in the veterinary space, providing even more tailored and accurate healthcare. However, it should be kept in mind that these facilities cannot replace proper in-person consultation, and for major ailments a visit to a doctor is essential.
India also saw a rise in pet-focused apps and platforms. From pet sitting services to virtual training classes, these platforms provide comprehensive solutions for various aspects of pet care, and help build a supportive community.
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Awareness also increased regarding pet health and nutrition. A heightened awareness of the importance of quality ingredients and a balanced diet emerged. Pet owners choose natural and organic food options. This shift is further evidenced by the rise of personalized pet nutrition plans, in which companies tailor meal plans to a pet’s specific needs.
Pet caregivers increasingly adopted holistic approaches, recognizing the complex relationship between physical, mental, and emotional health. This led to increased interest in alternative therapies such as acupuncture, physiotherapy, and herbal remedies. Traditional Indian systems of medicine, including Ayurveda, gained prominence as pet owners sought out herbal remedies and natural supplements. This year also saw the emergence of community engagement, bringing together pet lovers through local communities and online forums. These spaces have become important hubs for sharing experiences, seeking advice, and organizing pet-friendly events and tours.
Also read: Pets should also be hydrated.
2023 saw the rise of eco-friendly alternatives such as biodegradable poop bags, and sustainable pet toys.
The year’s pet grooming trends reflect a blend of tradition and innovation in India. From urban centers to rural areas, pet owners embrace modern practices while maintaining cultural roots.
Nameeta Nadkarni is a practicing veterinary soft tissue surgeon and pet blogger from Mumbai.