Beginning of collaboration with Rose Parade® Float appearance to highlight the special connection with pets and the people who care for them
Overland Park, Kan., December 19, 2023 /PRNewswire/ — Hill’s Pet NutritionA division of Colgate-Palmolive and a global leader in science-led nutrition, today announced a new collaboration with Drs. Bernard Hodges And Terrence FergusonThe stars of Net Geo Wilds, “Critter Fixers: Country Vets.” This collaboration will help educate pet parents about the important role of nutrition in pet health, emphasizing how important it is for pet owners to consult their pet’s veterinarian. Build a strong relationship with your pet to ensure your pet’s lifelong health. Additionally, the group’s efforts will support outreach to aspiring veterinarians as they work together to diversify the veterinary profession.
“We began our relationship with Hills when we were medical students at Tuskegee and have continued to feed and recommend Hills throughout our careers and in our clinics,” said Dr. Hodges. “We look forward to forming an official collaboration, uniting efforts around our shared mission to help pets, and diversifying the face of veterinary medicine to ensure a healthy and happy future for pets. Excited for it.”
The dynamic collaboration between vets and Hill’s will be multi-faceted, from customized programming at veterinary colleges across the country to supporting Critter Fixer’s ‘Vet for a Day’ program to help both pet owners and their pets. Includes providing ongoing health and nutrition education. and veterinarians.
“Hill’s was founded by a veterinarian and today, hundreds of veterinarians, veterinary technicians, PhD nutritionists, food scientists and animal care technicians work to design our products. Veterinary clinics across America Like the people I work with, the veterinary teams at Hills are driven by a passion for improving the quality of life and giving pet parents more years with their pets. Grateful for the opportunity to partner with Crater Fixers to celebrate the work of professionals. The greatest opportunities in our industry,” said Dr. Karen ShenoyU.S. Chief Veterinary Officer at Hill’s Pet Nutrition.
‘Feed the Love’ Rose Parade® Float with crater fixers and Tuskegee University Vet students
On New Year’s Day, Critter Fixers will join The Hills and Pasadena Humane in their entry in the 2024 Rose Parade® presented by Honda. The 55-foot float called “Feed the Love” will celebrate the bond between pets and the people who care for them, while encouraging people to consider pet ownership and adopt from a shelter.
Dr. Ferguson and Dr. Hodges will join the float. Tuskegee University College of Veterinary Medicine students and Hull student representatives, Chloe Adams White and Michaela Smith, Pasadena Humane and Hill’s Food, with representatives from the Shelter and Love program.
Veterinarians and animal care professionals play a vital role in supporting the relationship between people and their pets, so Critter Fixers’ participation helps highlight the importance of the unsung heroes that are pets. Helps keep animals healthy and happy throughout their lives.
“Dr. Ferguson and I are proud to join Hill’s Pet Nutrition and Pasadena Humane in the Rose Parade float,” said Dr. Hodges. Get it, and we’re proud to work with Hills to reinforce how important animal health care teams are to overall health. We are working together to ensure that we are inviting. Students aspiring to the animal health profession to ensure pets have access to care for decades to come.”
Helping future vets through ‘Vet for a Day’
Building on several successful student events in 2023, Hill’s Critter Fixers will continue to support the ‘Vet for a Day’ program, created by vets to give future veterinarians an immersive look into the world of veterinary medicine. The program aims to inspire and mentor the next generation of veterinarians.
“As black men working in a field in which nearly 90 percent of American veterinarians identify as white—and only 2 percent as black—the importance of representation and mentorship is one of our careers. has been an incredibly important part and how we want to give back. To ensure a more diverse and sustainable future for future generations for our profession and the pets we care for,” Dr. Ferguson. said
The program brings together experts from across the pet industry to offer unique access to aspiring veterinarians. To support the hands-on training component, Hill’s will provide a nutrition station to introduce students to the important role nutrition plays in the overall health and well-being of pets and career paths including veterinary nutrition.
About Hill’s Pet Nutrition
Founded 75 years ago with an unwavering commitment to science-led pet nutrition, Hill’s Pet Nutrition is on a mission to help strengthen and enhance the special relationship between people and their pets. Is. Hills is dedicated to researching dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian-recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. are In addition to Hill’s Prescription Diet Therapeutic Nutrition, our line of everyday wellness products, Hill’s Science Diet, is sold at vet clinics and pet specialty retailers worldwide. Visit HillsPet.com for more information on our products and nutritional philosophy.
Media Contact: Emma Hone, (email protected)
Source Hill’s Pet Nutrition